About us
2023 – 2026 Strategic Plan
Newfoundland and Labrador
Young Farmers
Table of Contents
Background. 6
SWOT Analysis. 7
Strategic Plan Framework. 8
Mission.. 9
Vision.. 9
Values. 9
Strategic Goals and Objectives. 10
Strategic Direction One. 11
Strategic Direction Two. 13
Strategic Direction Three. 15
Background
The NL Young Farmers (NLYF), in partnership with the NL Federation of Agriculture has undertaken a project to develop our organization and further the goals of young farmers in the province. The goal of the Young Farmers’ initiative is to increase visibility of the NLYF and enhance the opportunities for young people in agriculture.
SWOT Analysis
Mission
We support and nurture the success of young farmers in Newfoundland and Labrador.
Vision
Successful and profitable young farmers in a sustainable agriculture sector.
Strategic Plan Framework
Values
The mission, vision and values of NL Young Farmers inform decision-making and support the strategic directions in this plan.
Collaborative | Committed | Inclusive | Innovative | Professional
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Strategic Goals and Objectives
The NL Young Farmers, its Board of Directors, and Steering Committee are committed to delivering on the strategic directions of this plan.
Strategic Direction One
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While the NL Young Farmers has a high membership level, active engagement with members is low.
Goal
By March 31, 2026, NL Young Farmers will have increased engagement with young farmers, new entrants, industry organizations and other stakeholders.
Key Indicators of Success
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Increased active participation to 75% engagement
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Analysis of current engagement
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Industry representation at the steering committee level
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Being invited to the right tables
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Connection to other organizations with a link to their strategic directions
Objective Year One
By March 31, 2024, NL Young Farmers will have a complete analysis of current levels of engagement.
Key Indicators of Success
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Updated membership list
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Developed an engagement tracking process
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Developed an evaluation process
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Objective Year Two
By March 31, 2025, NL Young Farmers will have an increased representation of commodity and industry groups at the steering committee level.
Objective Year Three
By March 31, 2026, NL Young Farmers will have increased active participation to 75% engagement.
Strategic Direction Two
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There is a perceived lack of value and relevance of being part of NL Young Farmers. Additionally, there is a lack of connection between being a member of NLYF and the Newfoundland and Labrador Federation of Agriculture.
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Goal
By March 31, 2026, NL Young Farmers will have retained and attracted new members by providing value relevant to the young farmer of today.
Key Indicators of Success
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Increased membership
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Increased number of new entrants
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Accurate picture of how many members are engaged in farming, in what commodity, and in what region of the province
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Consistent value messaging developed
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Branding refresh
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Objective Year One
By March 31, 2024, NL Young Farmers will have engaged with young farmers to identify barriers, challenges and needs.
Key Indicators of Success
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Training needs assessment
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Accurate picture of current membership
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Clear understanding of desired value and relevance
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Identified desired methods of engagement
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Tracked number of members reached
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Objective Year Two
By March 31, 2025, NL Young Farmers will have developed and communicated consistent messaging to current and potential members demonstrating the value and relevance of NLYF.
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Objective Year Three
By March 31, 2026, NL Young Farmers will have increased membership by expanding reach.
Strategic Direction Three
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The NL Young Farmers provides a unique opportunity for young farmers to connect with other young farmers, and experienced farmers during learning and networking events.
Goal
By March 31, 2026, NL Young Farmers will have developed and delivered effective and relevant learning and networking opportunities to its membership.
Key Indicators of Success
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Review of existing resources
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Development of new resources
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Increased number of mentor/mentee relationships
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Increased promotion of mentorship program
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Increased number of informal and formal learning and networking opportunities
Objective Year One
By March 31, 2024, NL Young Farmers will have reviewed existing learning resources, updated resources with current information, and identified new learning resources needed.
Key Indicators of Success
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Review completed
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Resources mapped to match young farmers’ needs
Objective Year Two
By March 31, 2025, NL Young Farmers will have promoted the mentorship program and increased matches.
Objective Year Three
By March 31, 2026, NL Young Farmers will have increased the number of learning and networking opportunities offered to young farmers.
​NL Young Farmers
1147 Topsail Road | Mount Pearl | Newfoundland and Labrador | A1N 3C9
